- Celebrity is fame and public attention in the media, usually applied to a person, or group of people (celebrity couple, family etc.), or occasionally, to animals or fictional entities. Celebrity status is often associated with wealth (commonly referred to as fame and fortune) and fame can often provide opportunities to make money.

- The celebrity management Industry today, manages the professional lives of their Bollywood stars. They manage for their taste, their choice and their profession and for that they get paid. The job usually here is, to manage the professional lives of the star and build their Brand Image into the market.